Dominique London Pall Mall Flagship: First Exterior Images Released Ahead of Opening

Dominique London’s new flagship store on Pall Mall is almost ready. The first exterior images of the store have been released ahead of its opening later this month.

The new flagship also holds La Casa del Habano status, placing it within Habanos’ official global retail network. That brings with it strict criteria around selection, storage and presentation that the LCDH designation demands. The store will sit on Pall Mall, steps from St James’s Street, one of the most historically significant addresses in the world of premium cigars.

Jemma Freeman, Executive Chairman of Hunters & Frankau, said: “Hunters & Frankau is delighted that a new Casa del Habano will open in the heart of St James’s in London and we look forward to working with Dominique London to support this new venture.”

Two floors give the flagship a substantial footprint, with a pair of bespoke walk-in humidors commissioned from DeArt of Italy. The Italian maker has built a reputation for crafting humidors to exacting environmental tolerances, with clear presentation and efficient air circulation central to the design. It is a space built for serious collectors and for clients walking in for the first time.

The doors open in ten days. This is the flagship of Europe’s largest premium cigar retailer, now on one of London’s most recognised streets, extending the cigar culture of St James’s beyond the street itself and onto Pall Mall.