Villiger adds more diversity in management

Villiger adds more diversity in management. The exclusive position of Product Management Handmade Cigars is filled with Ms. Assya Zouzi. In this role, Ms. Assya Zouzi reports directly to Heinrich Villiger. Zouzi succeeds Michael Blumendeller. Blumendeller is a key player in the handmade cigar division for Villiger. He was instrumental in setting up the division. But Blumendeller is retiring at the end of the year.

“With Ms. Assya Zouzi, we have succeeded in gaining an excellently trained woman for product management for handmade cigars. She has a high level of intercultural skills and has had a high affinity for the company since 2018,” said Heinrich Villiger, President of the Board of Directors. Ms. Zouzi will now work in Tiengen and also in Pfeffikon. 

France

Zouzi, a French citizen, held the position of senior sales representative at Villiger France. During that period, Zouzi strengthened the position of handmade Villiger cigars in the local market. She also has a decade of experience in the strategic marketing of exclusive fragrances. She worked for an internationally established company in that field.

About Villiger

The Villiger Group, founded in 1888, is a Swiss family company in the third and fourth generation. The Villiger group operates internationally in the tobacco business. The group employs around 1,600 people worldwide and generates annual sales of around CHF 200 million (approximately 185 million Euro). Swiss production is located in Pfeffikon / LU. The German subsidiary Villiger Söhne GmbH has manufacturing facilities in Waldshut-Tiengen (Baden-Württemberg) and in Bünde / Dünne (Westphalia). Villiger do Brasil in São Gonçalo dos Campos (Bahia) produces hand-rolled premium cigars. At PT Villiger Tobacco Indonesia on the island of Java, tobacco wrapper sheets are processed for production in Europe. Villiger North America, Inc. is responsible for sales in the United States, the world’s largest cigar market.