General Cigar Company Releasing a Punch

General Cigar Company is releasing a punch after looking at years of surveys and customer feedback. The Punch Brotherhood, an online-based group of Punch brand enthusiasts, helped creating the Punch The People’s Champ.

The 5×50 Robusto is a limited-edition robusto with a five-country blend made in Honduras at the HATSA factory. The People’s Champ consists of a Honduran wrapper from the Talanga Valley, a Mexican San Andrés binder and filler from Brazil, Nicaragua and the Dominican Republic.

While The People’s Champ will come in five-count and 10-count paper-wrapped bundles, General is keeping the packaging a secret until the cigar is launched next week. It will be revealed on the Punch website.