Lissette Pérez-Carrillo Joins PCA Board, Bringing Expertise and Passion to the Table
E.P. Carrillo proudly announces and extends its heartfelt congratulations to Lissette Pérez-Carrillo on her recent election to the Premium Cigar Association (PCA) Board of Directors.
Lissette Pérez-Carrillo’s journey in the cigar industry is marked by passion, dedication, and a wealth of expertise. Her involvement in the world of cigars began at the tender age of five, where she took on the essential task of putting bands on cigars. Despite this early start, she did not limit her pursuits to the cigar industry alone. Lissette went on to achieve graduate degrees in legal studies and psychology, which paved the way for a successful decade-long career as a full-time attorney.
In 2009, Lissette became a co-owner of E.P. Carrillo, joining forces with her brother, Ernie, and father, Ernesto. Her dual expertise in law and the cigar industry uniquely positions her to contribute significantly to the PCA Board.
Lissette Pérez-Carrillo expressed her enthusiasm for her new role, stating, “I feel I can offer the PCA board a unique blend of legal knowledge and first-hand industry experience. I aim to leverage my unique mix of legal and entrepreneurial expertise to advocate for and advance the interests of our industry. My goal is to uphold the traditions and quality of the cigar industry while navigating it through the evolving legal and business landscapes, ensuring the PCA remains a dynamic, influential, and effective voice for all members of the cigar community.”
Lissette’s extensive background provides her with a well-rounded perspective that is invaluable to the PCA. Her experience as an attorney equips her with a deep understanding of the legal challenges and regulatory issues facing the cigar industry, while her hands-on experience in the family business gives her a practical, ground-level view of the industry’s day-to-day operations and long-term trends.
The PCA Board of Directors will undoubtedly benefit from Lissette Pérez-Carrillo’s unique insights and steadfast commitment to the cigar community. Her election signifies a promising future for the association as it continues to navigate an ever-changing landscape, advocating for the interests of premium cigar manufacturers and retailers. Lissette’s dedication to preserving the heritage of the cigar industry while addressing contemporary challenges positions her as a valuable asset to the PCA and its mission.
