Casa Turrent Appoints Ricardo Carioni as Head of Business Development to Drive Global Growth

Casa Turrent, Mexico’s leading cigar brand, has appointed Ricardo Carioni as Head of Business Development. Carioni will collaborate with CEO Alejandro Turrent to enhance product offerings, forge new partnerships, and expand the brand’s presence globally, supporting Casa Turrent’s ambitious growth strategy.

Casa Turrent, with its deep-rooted legacy in the San Andrés Valley, is setting its sights on new markets and verticals under Carioni’s leadership. He brings a wealth of experience from the premium cigar industry and aims to diversify Casa Turrent’s portfolio while reinforcing its commitment to quality and innovation. Working closely with Alejandro Turrent, Carioni will focus on expanding the company’s reach, strengthening existing partnerships, and driving sustainable growth through innovative initiatives.

Alejandro Turrent remarked on the significance of this appointment, highlighting Carioni’s vital role in executing Casa Turrent’s strategic vision. Alejandro, who has spearheaded the brand’s international presence since 2000 across 80 countries, plans to shift focus towards strengthening the U.S. market. This includes building a dedicated sales team across key territories to maximise opportunities.

Ricardo Carioni expressed his enthusiasm for joining Casa Turrent, noting his dedication to preserving and advancing the tobacco culture. As a co-founder of The Cigar Academy, he remains committed to promoting education within the cigar community, believing it essential for the industry’s longevity. Carioni’s extensive background includes roles as COO of Tor Imports, CEO of Gesinta, and diplomatic service as Nicaragua’s Deputy Ambassador to the United Kingdom.

About Casa Turrent

Founded in 1880, Casa Turrent is a pillar of Mexico’s tobacco industry, renowned for its Negro San Andrés, Sumatra, and Habano tobaccos. With over 500 hectares dedicated to tobacco cultivation, the brand has earned international acclaim for its balanced flavours and expert blending. As Mexico’s largest cigar maker and leading tobacco exporter, Casa Turrent continues to honour its rich heritage, offering premium cigars that reflect five generations of tradition and expertise.