Michael Giannini Joins Perdomo Cigars: A New Chapter for an Industry Icon

Michael Giannini, a revered figure in the cigar world with over four decades of experience, has officially joined Perdomo Cigars. Giannini’s extensive industry background and passion for premium cigars align perfectly with Perdomo’s commitment to excellence.

“I have had the privilege of knowing Nick Perdomo since the early days of Nick’s Cigar Company,” Giannini remarked in a press release. “Over the past three decades, I have witnessed his unwavering dedication and vision transform Perdomo into a symbol of excellence in the cigar industry. As a cigar enthusiast and industry veteran, I truly believe Perdomo’s products speak for themselves. I am honoured to join the Perdomo family and contribute to this incredible journey.”

Giannini’s career began at a Philadelphia cigar retailer before he became the national sales manager for El Credito Cigar Co., then owned by Ernesto Perez-Carrillo Jr. After Swedish Match acquired El Credito in 1999, Giannini transitioned to General Cigar Co., where he rose to become creative director and director of innovation. His innovative spirit was evident with the launch of the Foundry brand during his tenure.

In recent years, Giannini has held significant roles at Ventura Cigar Co. and Quality Importers Trading Co., where he served as chief of customer engagement. Now, his journey brings him to Perdomo, a brand synonymous with quality and innovation.

Nick Perdomo, president and CEO of Perdomo Cigars, expressed his excitement, stating, “Michael’s unique blend of experience, creativity, and genuine love for premium cigars makes him a perfect fit for our team. His innovative approach and ability to connect with cigar enthusiasts align seamlessly with the values we uphold.”

With this new appointment, Perdomo Cigars continues to strengthen its legacy, and fans can anticipate exciting developments under Giannini’s influence.