LOFB International Announces Leadership Change and Strategic Growth Plans
LOFB International has announced that Rob Maneson, President of LOFB USA and Americas, has resigned from his role. As the company expands its cigar lines and launches into the non-alcoholic beer market, founder and global CEO Adam Levine is taking a more direct role in driving growth.
Leadership Transition at LOFB International
Adam Levine, Global CEO, President, and Founder of LOFB International, confirmed today that Rob Maneson has stepped down from his role as President of the USA and Americas division. During his tenure, Maneson played a key role in expanding LOFB’s distribution and overseeing the introduction of the Serie O line alongside the successful Serie L. LOFB International expresses gratitude for his contributions and wishes him well in his future endeavours.
Expansion in the Cigar Market
With several new product launches on the horizon, including the Serie F and a highly anticipated female-focused puro set to debut at the PCA trade show, Levine is now personally overseeing strategic growth initiatives. His increased involvement will strengthen LOFB’s position in both the USA and Asia, ensuring the company continues its upward trajectory in the premium cigar market.
LOFB Zero: A Bold Move into Non-Alcoholic Beer
In a significant diversification effort, LOFB is entering the premium non-alcoholic beer sector with LOFB Zero. This innovative line will feature a Hazy IPA and a Pilsner, set for launch in the first quarter of this year. The new products will be available through cigar retailers and the wider market, offering a unique pairing opportunity without the need for a liquor licence. More details can be found at LOFB NA Beer.
Strengthening Sales and Customer Engagement
To support its expansion, LOFB is hiring 3-4 new sales relationship managers who will oversee both cigar and beer sales in key regions. Additionally, the company is establishing a partnership with a leading Latin American customer management team to enhance retailer engagement and appointment scheduling.
Commitment to Men’s Mental Health
As part of its core mission, LOFB International continues its commitment to men’s mental health. The company donates 40% of net profits to organisations such as Boulder Crest Foundation, which provides crucial support for veterans and first responders.
Looking Ahead
With bold new product launches, expanded distribution, and a pioneering move into the non-alcoholic beer sector, LOFB International is set for a year of significant growth. The company’s strategic developments reflect its dedication to innovation, customer engagement, and social impact within the cigar and lifestyle market.
