Eddy Guerra Joins La Flor Dominicana as VP of Marketing and Brand Development
La Flor Dominicana (LFD) has announced the appointment of Eddy Guerra as its new Vice President of Marketing and Brand Development. Guerra brings extensive experience from major cigar brands, positioning him as a strong asset for LFD’s future growth.
Guerra’s journey in the cigar industry spans over a decade. Most recently, he completed a five-year tenure at Davidoff, where he served as the Head of Brand Marketing USA and Senior Brand Manager for Davidoff of Geneva USA. His experience also includes roles in the marketing departments of Altadis U.S.A. and Gurkha. Following his departure from Davidoff in November, Guerra briefly assisted LOFB Cigars before taking on his new role at La Flor Dominicana.
His career path extends beyond the U.S. market. Prior to his move to the U.S., Guerra was active in Thailand’s cigar scene, where he co-founded Whisgars, a premium cigar and whisky lounge business with locations in Bangkok and Phuket. Though the Phuket lounge eventually closed, Whisgars helped establish Guerra as a prominent figure in the Southeast Asian cigar industry, demonstrating his expertise in brand development and premium cigar experiences.
In response to his appointment, Guerra expressed his enthusiasm for joining LFD: “It’s a great honour to work alongside the legendary Gomez family. La Flor Dominicana has reached amazing milestones as a company, and I am grateful that they have trusted in me to help them reach greater heights.”
The position of Vice President of Marketing and Brand Development is a newly created role for LFD, signalling the company’s commitment to strategic growth. Litto and Ines Gomez, the founders of La Flor Dominicana, welcomed Guerra warmly: “We are thrilled to welcome Eddy to the La Flor Dominicana team. His passion for cigars, wisdom, and strong relationships make him a tremendous addition to our team. We look forward to working together and taking La Flor Dominicana to new heights.”
Guerra’s wealth of experience in marketing and brand building, combined with his deep passion for premium cigars, makes him a valuable addition to La Flor Dominicana. His appointment reflects LFD’s dedication to strengthening its brand and continuing its legacy of excellence in the premium cigar market.
