Romeo y Julieta Celebrates 150 Years with Exclusive Anniversary Collection

Romeo y Julieta is set to unveil its highly anticipated 150th Anniversary Collection at the 2025 Premium Cigar Association (PCA) Trade Show in New Orleans next week. This landmark celebration is highlighted by an exclusive Anniversary Humidor, featuring a special vitola crafted specifically for the occasion.

A Legacy of Love and Craftsmanship

Olivia Saad, Senior Brand Manager for Romeo y Julieta, reflected on the brand’s rich history:
“In 19th-century Cuba, the brand’s founders read Romeo and Juliet aloud to factory workers, drawing inspiration from its timeless romance to name the brand. These cigars were quite literally Crafted by Love, a tradition that continues to shape everything we do today. This dedication is reflected in the meticulously designed 150th Anniversary Humidor and brought to life in an immersive exhibit at PCA, where we are reaching new levels in storytelling, craftsmanship, and brand experience.”

A Blend Worthy of 150 Years

To honour this milestone, a new rolling method has been introduced at Tabacalera de Garcia, as explained by Rafael Nodal, VP of Product Capability at Tabacalera U.S.A.:
“This anniversary demands a cigar as exceptional as our legacy. That’s why we introduced new rolling methods at Tabacalera de Garcia. For the first time, a specially trained team of master rollers employed innovative techniques, ensuring each cigar reflects 150 years of legacy.”

Crafted in collaboration with industry leaders, the blend is an exquisite combination of:

• Wrapper: Sumatra Ecuador, fermented under AJ Fernandez’s expert guidance.

• Binder: San Andrés, Mexico, cultivated by the renowned Turrent Family.

• Fillers:
◦ Peruvian leaf & Honduran Jamastran Valley tobacco from the Plasencia Family.
◦ Dominican tobacco from Jose Mendez & Co.
◦ An aged leaf of undisclosed origin.

Formats & Pricing

The 150th Anniversary Collection will be available in multiple formats:

• 16-Count Boxes:
◦ Prologue – Bully (50 x 5) – MSRP: $25 per cigar
◦ Balconet – Toro (54 x 6) – MSRP: $27 per cigar
◦ Crescendo – Churchill (50 x 7) – MSRP: $28 per cigar

• 3-Count Tins:
◦ Featuring Balconet – Toro (54 x 6) – MSRP: $81 per tin

• Romeo y Julieta 150th Anniversary Humidor:
◦ Includes a variety of cigars, including the limited-production Reconciliation – Belicoso (52 x 6 1/8).

Experience Romeo y Julieta at PCA 2025

At PCA 2025, Altadis U.S.A. invites attendees to visit booth #3841 for an exclusive Romeo y Julieta exhibit. This immersive experience will showcase the entire 150th Anniversary Collection, offering visitors a unique opportunity to explore the brand’s history, craftsmanship, and innovation. Orders for the 150th Anniversary Collection will be available at PCA, with shipments expected to retail partners by May 2025.

This is a must-see event for cigar aficionados looking to celebrate the legacy of one of the world’s most beloved cigar brands. Stay tuned for more updates as the PCA Trade Show approaches!