Apostate Cigars Joins Oveja Negra Brands in Strategic Distribution Partnership
Apostate Cigars is set to join Oveja Negra Brands this June, becoming the fourth brand in the group’s growing portfolio. The move aligns two innovative forces in the cigar industry under a unified sales and distribution network.
Apostate Cigars Joins Forces with Oveja Negra Brands
Apostate Cigars has officially announced its integration into Oveja Negra Brands, effective June of this year. The move will position Apostate as the fourth brand in the Oveja Negra family, joining the ranks of Black Label Trading Co. (BLTC), Black Works Studio (BLK WKS), and Emilio Cigars. This partnership brings together some of the most creative and boundary-pushing names in the cigar industry under one umbrella.
Oveja Negra Brands is known not only for its unique, small-batch cigars but also for its centralised distribution via L.J. Zucca, a well-respected tobacco distributor with roots dating back to 1947. Through this collaboration, Apostate will gain access to Oveja Negra’s seasoned sales and marketing team, strengthening its presence and reach across key markets.
Kendrick Woolstenhulme, co-founder and President of Apostate Cigars, expressed his enthusiasm: “We’re thrilled and honoured to be joining Oveja Negra Brands, which we have long admired. We are excited for the things to come and look forward to adding our blends to this amazing table.”
Brandon Oveson, co-founder and Vice President, echoed the sentiment, noting that the move reflects shared values: “We’ve always carved our own path, and Oveja Negra has done the same. Joining this family of misfits and makers isn’t just a business move; it’s a melding of values.”
From the perspective of Oveja Negra, the addition of Apostate strengthens the portfolio in an important way. James Brown, creator of BLTC and BLK WKS, noted: “As Oveja Negra Brands grows, we feel it’s important to diversify our portfolio. Apostate is a great example of a uniquely different brand that fits what we’re looking for. Their predominantly Dominican portfolio and blend style will be a great addition.”
With Apostate’s focus on unconventional branding and Dominican-forward blends, this collaboration promises to inject fresh energy and flavour into an already bold and rebellious collective. For cigar enthusiasts and industry insiders alike, this marks an exciting new chapter in boutique cigar innovation.
