Casa 1910 Cuts Prices and Secures $3 Million Funding
Casa 1910 has announced two major developments: significant price reductions across nearly all its cigars and the closing of a $3 million funding round. Consumers and retailers alike will benefit from the Mexican company’s bold move.
Price Reductions Across the Portfolio
While many cigar makers increased prices in 2025, Casa 1910 has gone in the opposite direction. Most of its lines are now 20–25 percent cheaper, with a few exceptions. The company says the move is designed to support retailers and strengthen long-term growth.
Updated Pricing
Cavalry Edition As de Oro (6 x 54) — $12.85 (25% decrease)
Cavalry Edition Jilguero (6 x 60) — $13.50 (25% decrease)
Cavalry Edition Lucero (6 x 54) — $13.25 (24.29% decrease)
Cuchillo Parado (5 x 50) — $12 (20% decrease)
La Coronela (5 1/2 x 58) — $20 (no change)
Mexigars Colorado (6 x 52) — $7.75 (21.72% decrease)
Mexigars Habano (6 x 52) — $7.75 (21.72% decrease)
Revolutionary Edition Tierra Blanca (6 x 54) — $14 (15.15% decrease)
Soldadera Edition Sampetrina (5 x 50) — $12 (25% decrease)
Soldadera Edition Teniente Ángela (6 x 52) — $13.50 (25% decrease)
Retailers with existing inventory will also receive a one-time credit based on their purchasing history. Casa 1910 says this goodwill gesture is meant to help retailers align current stock with the new prices.
Company Rationale
Rob Maneson, global chief commercial officer of Casa 1910, said the decision was made to support both consumers and retail partners. He emphasised that it is not a short-term sacrifice but an investment in long-term success.
“Demand for our cigars continues to rise, yet we recognise the pressures retailers face in today’s economic environment. By reducing prices, we are giving our partners greater flexibility and supporting their long-term success,” said Maneson.
$3 Million Funding Round
Alongside the price changes, Casa 1910 announced the close of a $3 million funding round on 1 September 2025. More than a dozen investors participated, representing diverse professional backgrounds.
Founders Jaim Bär and Serge Bollag welcomed the new investors, noting that they bring not only capital but also valuable networks and experience. The funding will support the company’s expansion and partly explains its ability to lower prices.
“This support allows us to continue building Casa 1910 with a long-term perspective — creating sustainable benefits for our brand, our partners, and our consumers,” the founders stated.
