Foundation Appoints George Frakes as Director of International Sales
Foundation Cigar Co. has named George Frakes as its new director of international sales. The announcement comes just before InterTabac 2025 in Dortmund, the most important global cigar trade fair.
A Strategic Appointment
Frakes is no stranger to Foundation. For the past two years, he worked with the company through 1573 Cigars, its distributor in the United Kingdom. His new role expands his responsibilities to oversee sales and partnerships worldwide.
Building Global Reach
In his statement, Frakes praised Foundation’s ability to blend storytelling with rare tobaccos. He emphasised his commitment to supporting retail growth, strengthening existing distribution, and opening new markets.
“No stone – or leaf – is unturned,” said Frakes. “I am deeply honoured to strengthen relationships and build Foundation’s presence across global markets.”
Distribution Partnerships
Like most premium cigar companies, Foundation depends on an established network of distributors to reach international markets. These independent partners are key to its success outside the United States.
Primary European Distributor: August Schuster GmbH & Co. KG, Germany
U.K. Distribution: Formerly managed through 1573 Cigars, co-founded by Frakes
With Frakes leading international sales, Foundation aims to deepen ties with current partners while expanding its presence in new regions.
Foundation’s Global Position
Foundation has earned recognition for combining quality tobaccos with cultural and historical narratives. This approach has set the company apart and built strong demand for its lines worldwide.
The timing of this appointment ensures Foundation enters InterTabac 2025 with renewed momentum and clear leadership in its international strategy.
