Habanos S.A. Unveils Partagás Royales at TFWA Cannes 2025
Habanos S.A. has presented the Partagás Royales, a new vitola launched exclusively for Duty Free and Travel Retail. The release pays tribute to a classic 1960s format while offering a modern reinterpretation with elegant presentation.
A Premiere at TFWA World Exhibition & Conference
The official unveiling took place on 30 September during the TFWA World Exhibition & Conference in Cannes. The gala dinner at L’Ondine – Vilebrequin La Plage gathered exclusive distributors, travel retail operators, media, and cigar enthusiasts. Guests enjoyed the Partagás Royales in an exclusive first tasting.
This release underscores the brand’s strategy of strengthening its presence in Duty Free and Travel Retail. These channels allow millions of travellers each year to discover Habanos as ambassadors of Cuban tradition and craftsmanship worldwide.
The Partagás Royales Vitola
The Partagás Royales (48 x 150mm) is a robust and refined cigar that revives the name of a 1960s classic. With medium ring gauge and notable strength, the Royales reflects the bold character of the Partagás brand while embracing a contemporary style.
The cigar comes in a travel humidor of 20 units, featuring a commemorative 180th anniversary band and foot ribbon. Each Habano is crafted “Totalmente a Mano con Tripa Larga” using leaves from the renowned Vuelta Abajo region in Pinar del Río, Cuba.
Tasting Notes
Brand: Partagás
Vitola de salida: Royales
Vitola de galera: Dichosos
Size: 48 x 150 mm
Wrapper: Carmelita, smooth, silky, oily, and shiny
Strength: Full
Smoking time: 45–60 minutes
From the first third, flavours open cleanly and evolve into subtle cocoa and oak notes. The draw is excellent, producing dense smoke and compact ash. In the final stretch, the retrohale leaves a lasting impression, making for a rewarding 45 to 60-minute experience.
Pairing Recommendations
The Partagás Royales pairs beautifully with aged spirits matured in white oak barrels. Whiskies, rums, or brandies with notes of nuts, chocolate, or vanilla elevate the smoking profile. Together, they create a refined symphony of flavours, designed for the demanding traveller.
Strengthening the Legacy of Partagás
In the year of Partagás’ 180th anniversary, the Royales honours history while embracing innovation. With this launch, Habanos S.A. expands its exclusive Travel Retail portfolio, reinforcing its leadership in the premium cigar market.
