Dominique London is unifying its brands and refreshing its identity to deliver a consistent luxury experience for cigar lovers worldwide.

“With our new identity, we unite the strength of our brands and elevate Dominique London to embody the elegance, craftsmanship, and refinement that define true luxury. It is the foundation for our international growth and a timeless brand experience for aficionados worldwide.”
Frédéric Dechamps, CEO

“Dominique London is stepping into a new era built on confidence and craftsmanship. Our new identity is more than looks; it is about the feeling of belonging, elegance, and tastes that define us. It is, and will always be, a refuge for taste.”
Dominique Gyselinck, Founder

The plan

Casa del Puro and Casa del Tabaco will sit within the Dominique London family under one refined identity. C.Gars remains the heritage brand, focused on tradition and authenticity. The rollout will happen country by country so each market keeps its local character while sharing one clear standard.

The group has already moved on the lifestyle front. With Société des Bains de Mer, Dominique London opened the Monte Carlo Cigar Club at the Casino de Monte Carlo. It is a private setting for serious cigar people and a statement of intent for what the brand experience looks like. In 2026 a flagship store opens on Pall Mall in London. It is planned as a full brand environment where craft, exclusivity, and service live in one place.

Selective new products and collaborations are in development to extend the experience beyond cigars. The focus is quality and relevance, not volume.

About Dominique London

Dominique London is a leading European house for premium cigars and fine spirits with boutiques, lounges, and ecommerce serving customers across the United Kingdom and the continent. The group brings together respected retail names, including C.Gars in the UK and La Casa del Tabaco in Europe, and hosts events and tastings that connect enthusiasts with makers and rare releases. C.Gars retains its role as the heritage arm known for specialist retail and long standing community ties.

The approach is simple. Keep the craft front and centre. Offer a seamless journey from club to store to product. Protect the heritage while building a modern, confident face for the brand. The Monte Carlo club, the Pall Mall flagship, and a tighter brand architecture set the framework for measured international expansion and a deeper lifestyle presence beyond cigars.

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