GTO Cigars Unveils Insomnia: A Cigar Born from Sleepless Nights
A Tribute to Endurance and Calm
GTO Cigars has announced its latest creation, Insomnia, a cigar inspired by the long, sleepless nights of its founder, Dr. Oscar Rodriguez. An ER physician by profession and cigar maker by passion, Rodriguez channels his experience in the chaos of emergency medicine into a cigar that embodies perseverance, focus, and serenity.
The Story Behind Insomnia
The name Insomnia reflects more than a restless night—it captures the mental endurance and emotional strength demanded of those who work when the world sleeps. Dr. Rodriguez envisioned a cigar that offers the calm after the storm, a companion for reflective moments after relentless hours on duty.
Collaborating with his lifelong friend and fellow veteran, Mario Caraballo of Casa Caraballo Cigars, Rodriguez set out to craft a smoke that represents both resilience and reward. Together, they created a blend that celebrates those who thrive in the stillness of night.
The Blend: Crafted for the Late Hours
Insomnia comes in a (6 x 52) toro format—a bold and balanced expression of strength and depth. It features a dark Habano Oscuro wrapper paired with a Sumatra Indonesian binder. The filler blend combines premium Nicaraguan tobaccos from Estelí, Condega, and Jalapa, offering a complex, full-bodied flavour that’s rich, smooth, and deeply satisfying.
A Cigar for the Restless Thinker
Dr. Rodriguez describes Insomnia as “a tribute to those who keep going when everyone else is sleeping.” For him, the cigar is not merely a luxury but a meditative ritual—one that helps restore clarity, focus, and purpose after long, demanding shifts.
Release Details
The Insomnia will be released in 10-count boxes with an MSRP of $12.00 per cigar. Shipping to retailers nationwide begins in early November 2025, giving cigar enthusiasts a new night-time companion designed for those who savour stillness after the storm.




