J.C. Newman Unveils “Brick House Is On Fire” TAA 2025 Exclusive

J.C. Newman Ignites the Stage with “Brick House Is On Fire”

J.C. Newman has revealed its 2025 Tobacconists’ Association of America (TAA) Exclusive, a fiery new take on its iconic Brick House line aptly named Brick House Is On Fire. The playful name captures both the spirit of the brand and the limited-edition excitement surrounding this annual release.

The cigar is a 6 x 50 toro, using the classic Brick House blend—an Ecuadorian Habano wrapper over a Nicaraguan binder and Nicaraguan fillers. While the standard Brick House Toro measures 6 x 52, this special edition introduces a slightly slimmer format designed for a balanced, flavour-rich experience.

Limited Release and Pricing

Production of the Brick House Is On Fire TAA Exclusive is limited to 1,000 boxes of 10 cigars, each priced at $12 MSRP. The cigars are expected to ship in December 2025, making them one of the year’s most anticipated collector’s items among Brick House enthusiasts.

A Celebration of Craft and Community

The release coincides with the 2025 TAA Annual Meeting at Casa de Campo in La Romana, Dominican Republic—an event bringing together approximately 80 retailers and 40 manufacturers. Each year, the TAA collaborates with leading cigar makers to create exclusive blends under the TAA Exclusive Series Program (ESP), with a portion of proceeds—at least 50 cents per cigar—donated to the organization.

This year’s lineup of participating brands includes Casa Carrillo, CLE, Crowned Heads, Ferio Tego, J.C. Newman, Knuckle Sandwich Cigars, La Flor Dominicana, and Plasencia, showcasing some of the finest names in the industry.

A Fiery Tribute to Tradition

With its signature Brick House profile, distinctive size, and limited production, Brick House Is On Fire stands as both a tribute to tradition and a spark of innovation. J.C. Newman once again demonstrates that even after more than a century in the business, its fire continues to burn brightly.