Constella Group Partners with Kretek International for Canadian Distribution
Constella Group has announced a new distribution agreement with Kretek Canada, marking an important milestone in the company’s North American expansion. The partnership aims to bring the acclaimed Luciano Cigars and Constella brands to a wider audience of Canadian retailers and consumers.
Strengthening Premium Cigar Access in Canada
According to the official statement, the agreement represents a “meaningful step forward” for both companies and the Canadian cigar market as a whole. The collaboration focuses on enhancing access, visibility, and sustainable growth for Constella’s premium cigar portfolio.
The companies share a mutual commitment to craftsmanship, authenticity, and consumer experience—values they see as central to the cigar community.
Shared Vision and Commitment
Nicolas Brum, Director of Kretek Canada, expressed pride in the new partnership:
“We’ve had the privilege of watching Luciano Cigars establish their cigars as some of the most respected in the premium category. Their passion, dedication, and commitment to excellence mirror our own values.”
Brum emphasised that the partnership will allow Kretek to connect Canadian retailers and cigar enthusiasts with the exceptional products from Luciano Cigars and Constella Group.
A Collaboration Built on Trust and Authenticity
Luciano Meirelles, CEO of Luciano Cigars and President of Constella USA, highlighted the alignment between the two companies:
“Kretek represents distribution excellence at the highest level. This collaboration is about shared purpose and mutual respect. We’ve built our brands on authenticity, quality, and relationships. Kretek embodies those same principles.”
Meirelles added that the partnership will enrich how premium cigars are experienced across Canada, combining expertise and shared values.
Expanding Beyond Previous Partnerships
Luciano Cigars, part of the Constella portfolio, was previously distributed in Canada by Brigham Enterprises, Inc. The brand has maintained a growing presence in the country for over five years, and this new agreement with Kretek Canada signals a major evolution in its distribution strategy.
