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Crowned Heads Unveils New Branding for Jericho Hill

November 21, 2025 Inspector X 2 min read

Jericho Hill receives a modern redesign as Crowned Heads refreshes one of its most iconic lines. The blend stays the same, but the look evolves.

A Fresh Chapter for a Celebrated Line

Crowned Heads revealed a major update for Jericho Hill. The company aims to align the cigar with the brand’s current identity. The rebrand joins a wider strategy that reshapes the Crowned Heads portfolio. The goal is to appeal to new smokers and strengthen shelf presence.

Jericho Hill now sits alongside Mil Días, La Imperiosa, Broadway, and Tennessee Waltz with unified packaging. The move modernises the line while keeping its bold character intact.

Jericho Hill rebranding 2025

A Tribute Rooted in Music

A Blend Born from Johnny Cash

Jericho Hill debuted in 2014. It honoured Johnny Cash’s iconic performance of “Cocaine Blues” on his 1968 album At Folsom Prison. The cigar reflected themes of redemption and rebellion. These themes remain central to the brand today.

Jon Huber, President and Co-Owner of Crowned Heads, spoke about the update. He called Jericho Hill more than a cigar. He described it as a story, a tribute, and a nod to an American legend. He said the blend riffs on a famous ultra-premium cigar. He crafted it to match the quality at a friendlier price point.

Huber believes the new look will draw more smokers to the line. He confirmed that only the packaging changes. The blend stays untouched. The updated design offers a higher-end presentation while the cigar keeps its powerful profile.

Construction and Origin

A Proven Factory in Estelí

My Father Cigars S.A. rolls Jericho Hill in Estelí, Nicaragua. The factory holds a strong reputation for consistency and craftsmanship. The blend delivers full flavour and a robust Nicaraguan profile.

Sizes and Availability

Jericho Hill comes in three regular production vitolas:

  • OBS – 4 ¾ x 52

  • Willy Lee – 6 x 54

  • Jack Brown – 5 x 56

All sizes arrive in 21-count cabinet boxes. The newly rebranded cigars begin shipping this week.

About the author

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