Duran Cigars Introduces Roberto Duran Reserva
Duran Cigars unveils the Roberto Duran Reserva, a super-premium line created by Roberto Duran and his son as the brand enters a new era.
A Generational Milestone for Duran Cigars
Duran Cigars announces the release of the Roberto Duran Reserva. The launch marks the first blend created by Roberto Pelayo Duran and his son, Roberto Pelayo Duran Jr. The debut highlights a major moment for the brand as it strengthens its return to the U.S. market.
The company recently opened new headquarters and a retail space in Little Havana. The location will serve as the hub for distribution and brand activities in the region. The Reserva aims to showcase the family’s renewed focus and long-term vision.
Craftsmanship Across Generations
Heritage Meets Modern Palate
The Roberto Duran Reserva builds on the original Roberto P. Duran line. The new creation reflects an elevated blending philosophy. The project blends Roberto Sr.’s deep experience with Roberto Jr.’s fresh perspective.
“This is the first cigar my father and I truly blended together,” said Roberto Duran Jr., Marketing & Sales Manager. He views the cigar as a personal milestone. The blend embodies shared passion and family legacy.
Each cigar is crafted at the Duran family’s boutique factory in Estelí, Nicaragua. The facility focuses on small-batch production and Cuban-inspired techniques. The family values vertical integration and hands-on control.
Blend Profile
Tradition Meets Progression
The Reserva features select aged tobaccos:
Wrapper: Habano Corojo, Fincas Azan – Ecuador, 2024 harvest
Binder: Besuki Indonesia
Filler: 3-year aged Jalapa Viso & Seco; Estelí, Nicaragua
The profile offers medium-plus strength. Rich cedar, sweetness, cocoa, and coffee develop through the smoke. The finish remains balanced and long-lasting.
Sizes and Pricing
Three Formats for the Launch
The Reserva debuts in three vitolas:
Big Robusto — 5 x 54
$16 per cigar | $400 per box of 25Toro Box Pressed — 6 x 54
$18 per cigar | $360 per box of 20Double Corona — 7 x 52
$20 per cigar | $500 per box of 25
Roberto Pelayo Duran calls the tobaccos some of their finest in recent years. He says the collaboration with his son ranks among the most meaningful moments of his career.
A Standalone National Release
The cigars will ship nationwide from the new Little Havana distribution center. The launch underscores Duran Cigars’ renewed commitment to the U.S. market. The release also signals a powerful step forward as father and son guide the brand’s next era.
