The Cigar Masters has launched an online cigar education platform offering more than 25 hours of professionally produced video content, according to a press release issued February 11, 2026, from Dallas, Texas.

The platform is co founded by Kirby Allison, Eddie Sahakian, and Adam Sax, with the project positioned as a single destination for cigar education spanning beginner and advanced topics. Allison said the goal was to create deeper, more complete cigar content than what is typically available online, bringing cigar lovers of different experience levels into the same learning space.

Eddie Sahakian is presented as the platform’s Head Master. Sahakian is the proprietor of Davidoff of London and oversees the Edward Sahakian Cigar Shop and Lounge at the Bulgari Hotel, with the press release framing his role as central to the platform’s teaching and perspective.

The Cigar Masters also lists an international group of contributors, including Alexander Groom, Mitchell Orchant, Klaas Kelner, Ajay Patel, Nick Foulkes, Daria Spitsyna, Raúl Bravo, and Cigar Inspector’s Usman Dawood.

The curriculum is described as a documentary style exploration filmed across multiple continents, covering tobacco production from cultivation through manufacturing, cigar history, vitolas, vintage cigars and aging, cigar and drink pairings, counterfeit detection, cigar retail and lounge business, and tasting and appreciation.

Subscription pricing is listed as starting at $24.99 per month, with members able to learn at their own pace and cancel at any time. The press release also states that new masterclasses will be added monthly.