Alma Fuerte with a chip

Alma Fuerte with a chip. Plasencia Cigars is rolling out the Alma Fuerte Sixto I Hexagon Colorado Claro with a chip in the ring. The chip allows cigar enthusiasts to learn more about the cigar. Once a retailer or consumer taps their phone (iPhone 10 and above, and all Android phones) against the smart chip, it will authenticate the cigar and then open a webpage. That webpage contains a plethora of information. The idea is similar to the QR codes on the Oliva Melanio boxes, but with improved technology.

The webpage also has high-resolution photos and information about the cigar’s blend. There are tasting notes and unique information. Slickly produced content will educate the end-user about the Plasencia family’s 156-year long history, its dedication to tobacco growing, and cigar making. The goal for this all is to further educate the consumer about Plasencia’s long and rich history while exposing the art of cigar making to a wider audience. 

Partnership

The smart chip technology on the rings of the Alma Fuerte Sixto I Hexagon Colorado Claro is a partnership with LegacySecure. The collaboration will serve to integrate an exciting technology, that will provide a wealth of information to the retailer and end-consumer.

Plasencia Cigars worked closely with LegacySecure to create an encrypted “smart chip”. Those chips are found on the cigar band of every Alma Fuerte Sixto l Hexagon Colorado Claro cigar and box. 

The Plasencia family places much importance on feedback to further improve their products. With this new element, end-users will have the opportunity to provide their valued opinions as this technology allows consumers to rate the cigar. 

Tradition

Plasencia Cigars CEO Nestor Andres Plasencia states: “Our family’s tobacco tradition is 156 years old this year because the previous Plasencia family generations combined hard work, constant thirst to improve, and forward-minded thinking. Our collaboration with LegacySecure to bring forth this unique technology is another step in our constant evolution. We look forward to sharing our unique tobacco history with the public while giving them another platform to communicate with us.”

The Alma Fuerte Sixto l Hexagon Colorado Claro with the LegacySecure smart chip will begin shipping in June.

*Technology used is NFC (the same tech that powers Google and Apple Pay). NFC may need to be enabled on your Android.