Asia Pacific Sees The First H. Upmann Year of the Tiger Arriving

Asia Pacific sees the first H. Upmann Year of the Tiger arriving. This 5 7/8×52 cigar is a previously unused vitola for Habanos and is dubbed the H. Upmann Magnum 52 Year of the Tiger. It is a limited edition, just as the two previous cigars released to celebrate the lunar new year. Those were the Romeo y Julieta 8 Maravillas and the Hoyo de Monterrey Primaveras.

“Considering that China was Habanos, S.A.’s leading market in terms of sales volume in 2020, we are pleased to commemorate the Chinese New Year for the third consecutive year with a vitola such as ‘Magnum 52’ under the H. Upmann brand,” says Leopoldo Cintra González, commercial vice president of Habanos. José María López Inchaurbe, vp of development of Habanos, S.A., adds via a press release. “We are convinced that Habanos aficionados will enthusiastically welcome this worldwide launch, which will be available in all markets, albeit in limited quantities as it is an exclusive production.”

“H. Upmann’s Magnum 52 is a new vitola that manifests the refined character of the brand with mild to medium strength, and that offers its very high quality and inimitable aroma,” said Dag Holmboe, ceo of The Pacific Cigar Company, via a press release. “We expect a great reception from Habanos aficionados in the Asian market.”