Casa 1910 Launches Mexigars: Premium Mexican Cigars at an Accessible Price

Casa 1910 unveils Mexigars, a new brand offering high-quality Mexican cigars at an affordable price. Featuring two blends in a Toro format, Mexigars debuts this April at PCA 2025.

Mexigars by Casa 1910: A New Era of Premium Mexican Cigars at Everyday Prices

Casa 1910, a leading name in premium Mexican cigars, has announced the launch of Mexigars—a bold new brand aimed at making the art of Mexican cigar craftsmanship more accessible to a global audience. Debuting this April at PCA 2025 in New Orleans, Mexigars combines refined quality, expert blending, and impressive value, opening the door to a wider range of aficionados.

Crafted under the guidance of Master Blender and Co-Founder Manolo Santiago, Mexigars introduces two distinctive blends—Mexigars HBA and Mexigars Colorado—both offered in a classic Toro vitola (6″ x 52). These cigars are a tribute to the lush San Andrés Valley in Veracruz, Mexico, a region enriched by volcanic soil from the dormant trio of surrounding volcanoes. The result is a flavourful expression of terroir, balanced beautifully with complexity and smoothness.

“Our vision with Mexigars was simple,” explains Santiago. “We wanted to share the excellence of Casa 1910 with more smokers by offering cigars that retain our signature quality while being wallet-friendly. Mexigars is that perfect middle ground—an affordable cigar that doesn’t compromise on experience.”

Mexigars HBA and Mexigars Colorado are packaged in bundles of 25, priced at $9.90 USD per cigar, making them an excellent option for both seasoned smokers and newcomers. Retailers also have the option to purchase a refill humidor—a visually appealing display designed to showcase the cigar’s aroma profiles and flavour notes, perfect for enhancing the retail experience.

Distribution will begin April 2025 via select tobacconists and authorised distributors. With this launch, Casa 1910embarks on an exciting new chapter, reaffirming its commitment to innovation and inclusivity in the cigar world.

Mexigars isn’t just another line—it’s a celebration of Mexican tobacco heritage, offered with unmatched accessibility, and designed to become a staple in humidors around the world.