Davidoff is Cutting Down its Portfolio

Over the last few weeks many cigar companies have announced discontinuations in their portfolio. Companies are looking closely at the number of SKUs they are producing as it’s hard to keep up with the record high demand for premium cigars globally. Add a lack of qualified staff, as many rollers especially from Nicaragua are leaving for the United States and a lack of high-quality tobacco. These circumstances force cigar companies to look closely at what they can produce to meet demand.

Davidoff is the next company that is cutting in its portfolio. 62 SKUs are disappearing and it looks like Camacho is hit hardest in the current wave of discontinuations. The American Barrel-Aged, Coyolar, Criollo and Nicaragua Barrel Aged are completely discontinues while the Box Pressed series in Connecticut, Corojo and Ecuador will see the number of vitolas drop from three to one.

Davidoff brands such as AVO, The Griffins, Cusano, and Zino also see a number of discontinuations, but from the Davidoff lines only the Demi Tasse, a cigarillo, is disappearing.

AVO:

• Heritage Robusto Tubos
• Heritage Short Torpedo
• Heritage Toro Tubos
• Syncro Nicaragua Fogata Puritos
• Syncro Nicaragua Puritos
• Syncro Nicaragua Robusto Tubos
• Syncro Nicaragua short Robusto
• Syncro South America Ritmo Robusto Tubos
• Syncro South America Ritmo Toro Tubos

Camacho:

• American Barrel-Aged
• Coyolar
• Criollo
• Nicaraguan Barrel Aged
• Connecticut Figurado
• Connecticut Box-Pressed Gordo
• Connecticut Box-Pressed Robusto
• Corojo Gigante
• Corojo Box-Pressed Gordo
• Corojo Box-Pressed Robusto
• Ecuador Box-Pressed Gordo
• Ecuador Box-Pressed Robusto
• Camacho Connecticut Toro Tub US 20’S
• Camacho Corojo Toro Tub US 20’S
• Camacho Ecuador Toro Tub US 20’S

Cusano:

• 18 Connecticut Robusto Boy
• 18 Connecticut Robusto Girl

Davidoff:

• Davidoff Demi Tasse

The Griffin’s

• Griffin’s Classic 200
• Griffin’s Classic Short Robusto

Zino:

• Zino Cigarillos Red Mini
• Zino Platinum Scepter Pudge
• Zino Platinum Scepter Shorty
• Zino Platinum Scepter Stout
• Zino Platinum Scepter Low Rider
• Zino Platinum Scepter XS

“We review our portfolio on an ongoing basis looking at performance and consumer relevance on a global scale,” says Lana Fraser, director of marketing & retail for Davidoff of Geneva USA “Our ambition is to offer the most relevant and attract assortment to our retailers and customers.”