El Septimo is Adding New Lighters and Pens to its portfolio
There will be 10 designs created for the Emperor and Sacred Arts cigar collections. The designs have not been revealed, the company has released images of two of the lighters, and announced that they will offer both a soft flame and a jet torch. 6 of the 10 will have images of the Sacred Arts Collection, the other 4 fall under the Emperor Collection Both the lighters and the pens will have varied finishes and use of precious stones and metals that will be responsible for the variation in prices. The accessories were designed by MPA Studio de Creation, La Maison Younan’s design agency in Paris.
“We wanted to create the world’s most luxurious lighters and we were successful at doing so by creating a collection of masterpieces that captivated the world’s attention in July at the PCA show in Las Vegas,” says Zaya S. Younan, chairman & CEO of Younan Properties and El Septimo, via a press release. “Now we want to introduce more affordable, everyday luxury lighters and pens that will stand out in comparison to the other products available today.”
Younan says he has grown tired of seeing the same old designs in lighters and pens, often ones that have not changed over the course of decades. “Lighting a cigar is a special ceremony and soul-searching process, so I wanted to let consumers use a lighter worthy of the occasion, not the typical lighters that we use to light our campfire with. We wanted a product that would surprise our customers, seduce their imagination, and show them that we have reached the pinnacle of our profession,” Younan continues.



