Jaime Flórez-Estrada Joins Global Premium Cigars as Chief Growth Officer
Global Premium Cigars, Inc., the parent company of the renowned 1502 cigar brand, has appointed Jaime Flórez-Estrada as its global chief growth officer. This strategic hire marks an exciting chapter for the boutique cigar company as it seeks to expand its reach and influence.
Flórez-Estrada is no stranger to the cigar industry, having held prominent roles from 2015 to 2020. He served as vice president of marketing for Drew Estate before becoming executive vice president of marketing for Royal Agio USA. Following Scandinavian Tobacco Group’s acquisition of Agio, he transitioned to work on Silverback Dip. His return to the premium cigar world brings a wealth of experience and expertise to Global Premium Cigars.
“I am delighted to join Enrique and the team at GPC during this exciting and pivotal point in the company’s journey,” said Flórez-Estrada in a press release. “GPC is well-positioned to turn the corner, after 12 successful years establishing themselves as a legitimate and highly sought-after boutique cigar company, and I look forward to helping GPC realize its full potential. Thanks to Enrique (Sanchez)’s deep-founded passion, cigar blending talent and commitment to his craft, he is producing some of the best, and most distinct, cigar tobacco expressions available anywhere today, founded on an authentic and uncompromising ethos that is deeply rooted in his Nicaraguan heritage.”
Enrique Sanchez founded Global Premium Cigars in 2012 after an inspiring conversation with legendary tobacco figure Néstor Plasencia Sr. Initially aspiring to be a tobacco broker, Sanchez instead chose to launch his own brand, 1502, which quickly gained recognition for its exceptional quality. Most of GPC’s cigars are crafted by the Plasencia family, maintaining a strong connection to Nicaraguan traditions.
With Flórez-Estrada at the helm of growth strategy, Global Premium Cigars is poised to reach new heights while continuing to honour its boutique roots and commitment to excellence. This appointment promises exciting developments for the brand and its loyal followers in the years to come.
