Joya releases a new Numero Uno size
Joya releases a new Numero Uno size. Last year, the oldest cigar factory from Nicaragua released a new cigar to the public. It wasn’t exactly a new cigar, but it was new in a way that for the first time ever the cigar became a regular production. Before it was the official diplomatic cigar for the government of Nicaragua, and an event-only offering from Joya de Nicaragua. But because of the demand, and the high praises the cigar received, one size and once size only was released. That was the 6⅝x44 L’Ambassadeur. But now there is a new size. Le Premier is a 6⅞x48 Churchill that will be available at tobacconists all over the world soon.
Obras Maestras
The Numero Uno is part of the Obras Maestras series. Those are the masterpiece series of Joya de Nicaragua and include the Cuatro Cinco and Cinco Decadas blends as well. Número Uno was originally blended for World Leaders. Handed by Nicaraguan ambassadors on official missions around the world. In 2018, Joya de Nicaragua gifted some to media and special audiences and it got the highest ratings of all Joya cigars. The blend is a mixture of Nicaraguan tobacco with an Ecuadorian Connecticut wrapper. It results in a creamy, medium-bodied cigar. The names of the Numero Uno vitolas are inspired by the origin of being a diplomatic cigar.
Joya de Nicaragua’s masterpieces are known for their highest standards of quality and for their limited production. Less than 1500 boxes of the new Le Premier will be shipped in 2020. 800 of those boxes are going to the United States, the remaining boxes are for international distributors. The Dutch distributor, Longfiller Company, already stated that they will bring the cigar into The Netherlands.
“We would love to produce more Numero Unos, but we have a limited output in the factory. Each vitola is crafted just by one couple of rolera and bonchero, the ones that have the skills to deliver such delicately balanced perfection. Then, you have the fact that we are very picky when it comes to selecting the best tobacco leaves that will go in this cigar,” mentioned Mario Pérez, head of Fábrica Joya de Nicaragua S.A.
Virtual introductions
“Número Uno is a very special product for us; we always say it’s the dream of any cigar maker, as we responded to the market’s desires to have this product. It represents the pride of our country, as this was the blend that we created to honor the most important guests, and now it is sold only in the best brick and mortar stores around the world,” said Juan Martínez, Executive President of Joya de Nicaragua.
As with other releases from Joya de Nicaragua’s portfolio in 2020, Le Premier will be showcased by Juan Ignacio Martínez and the Drew Estate team throughout the United States in virtual meetings with top US retailers this summer, as a symbol of the companies’ support of specialty retailers.
“We decided not to stop any of the new product releases we had in our pipeline for 2020, it was harder to get them here in time for the summer after having the factory closed for some days, but we made it happen because we owed it to our workers, but especially to our customers, our friends around the world that are fighting to keep their businesses afloat. It is a testament to our hope in the future, to our historic resilience of overcoming difficult situations,” said Dr. Alejandro Martínez Cuenca, Chairman.
