JRE Tobacco was Exhibiting at the Cigar Pavilion of InterTabac for the First Time

Vivian Eiroa, the next generation and International Sales Manager was in Dortmund to meet new distributors for the JRE portfolio all over the world. Vivian, based in London, is at the forefront of JRE’s operations in the global markets, she is the next and best prepared generation of the Eiroa family, daughter of Justo Eiroa and granddaughter of Don Julio Eiroa.

“We have come to InterTabac 2022“, states Vivian Eiroa, “with the idea of enlarging expanding our list of partners and distributors in international markets for Aladino and continue growing”. At JRE they are aware of the difficulties involved in introducing their products in the European markets, which are very heterogeneous, very different from one to another, compared to the homogeneity of the great market that is the United States.

At their booth, JRE had all the Aladino series on display, but with special emphasis on the latest one that has been incorporated into their portfolio: Aladino Classic. “The “Clásico” is a ligada that my grandfather prepared a long time ago, all made with tobacco from Jamastrán, Honduras, that he assures that brings him back the flavour of his origins,” says Vivian of Aladino Classic.

Aladino Classic is, therefore, a blend of Julio Eiroa, made with original corojo tobacco and HVA harvested in Jamastrán, Honduras, which comes in several vitolas.