League of Fat Bastards Brings a Bold, Honest Cigar Experience to Bertie Hong Kong
Bertie Hong Kong recently hosted a one-of-a-kind evening with Adam Levine and League of Fat Bastards cigars. The night blended exceptional cigars with heartfelt discussions on mental health, breaking new ground in cigar culture.
A Unique Evening of Cigars and Connection at Bertie Hong Kong
Bertie Hong Kong has long been a place for refined cigar pairings and curated tastings, but their recent collaboration with Adam Levine and the League of Fat Bastards brought something truly distinctive to the table. Not only did guests enjoy premium cigars, including an exclusive sneak preview of the upcoming Skinny Bastarda, but they were also invited into an open and powerful conversation on mental health.
Adam Levine, known for his warmth and charisma, used the evening to highlight the deeper purpose behind the League of Fat Bastards—a brand committed to authenticity and emotional well-being. He candidly shared his own struggles with mental health, which sparked honest dialogue among guests. The event reached a poignant moment with a world-first group exercise involving masks: each guest wrote how they believed others perceived them on the outside of a mask, and how they truly felt on the inside. The exercise broke barriers, encouraging real connection and reflection.
Guests also had the honour of being the first to taste the unreleased Skinny Bastarda, a cigar that earned high praise across the board—not just from the gentlemen, but from the ladies as well. It was clear that this new blend, much like the brand itself, resonated beyond the expected.
Eric Piras of Cigraal commented, “League of Fat Bastards is a very unusual and interesting concept, and we’re flattered that they want to partner with us. We foresee a nice future for the brand, and their mission seems to resonate well with our clients.”
Adam Levine added, “I am really happy that Bertie and Cigraal offer my brand this development opportunity; and we are thrilled to be extending the LOFB community to Hong Kong!”
The night was more than a cigar event—it was a celebration of connection, honesty, and of course, what Adam proudly calls his “bloody good cigars.” For the Bertie crowd, it was an unforgettable evening that blended flavour with feeling, setting a new tone for what a cigar experience can be.
