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Luciano Cigars Unveils Chicos: A Premium Small Vitola for Winter Smokes

February 12, 2025 Inspector X 2 min read

Luciano Cigars has introduced Chicos, the latest addition to its UNDERRATED line, offering a premium quick smoke in a compact 4 x 40 vitola. Perfect for brisk winter outings, Chicos is crafted for aficionados who appreciate quality without the extended commitment of a larger cigar.

A Refined Blend in a Compact Format

Designed with the same meticulous attention to detail as Luciano’s flagship offerings, Chicos delivers bold flavours in a convenient size. The cigar features a well-balanced long-filler blend of Connecticut Broadleaf, Ecuadorian HVA, and Pueblo Nuevo tobaccos, expertly wrapped in a San Andrés leaf. This combination provides a full-bodied yet smooth smoking experience, ideal for outdoor enjoyment.
Unmatched Value and Immediate Availability

Packaged in 50-count boxes and priced at an accessible MSRP of $6, Chicos offers exceptional quality at an unbeatable price. Dubbed by some as the “Dog Walker” cigar, Luciano Cigars proudly embraces the Chicos name, reflecting its spirited and versatile nature.

The release is not just an announcement—Chicos is available immediately. Luciano Cigars’ warehouse is fully stocked, and shipments to preferred retailers have already begun. Pre-releases in Luciano-branded lounges have generated enthusiastic early feedback, setting the stage for strong market demand.

Industry Leaders on Chicos

Luciano Meirelles, President & Founder of Luciano Cigars, emphasised the significance of this launch:
With Underrated Chicos, we’ve taken our ‘Underrated’ philosophy and proven that great things often come in small packages. Sometimes, the best surprises are found in the briefest moments.”

Ed Trevino, VP of Sales, echoed this sentiment:
The market response has been incredible. ‘Underrated’ is growing at lightning speed, and Chicos will undoubtedly be a success. It is a testament to the community’s trust in our quality and innovation.”

Five-time NBA champion and Underrated brand ambassador Ron Harper also shared his appreciation:
Luciano Cigars’ unwavering commitment to excellence is evident in every puff of Chicos. I first smoked sample Chicos a year ago and immediately knew it would be a great success.

A Perfect Companion for Winter Moments

Whether for a quick outdoor break or a leisurely winter smoke, Chicos embodies the balance of convenience and premium craftsmanship. With its rich, full-bodied character and refined sweetness, this new vitola ensures that even the shortest moments are filled with quality and indulgence.

Embrace the winter season with Chicos—a cigar as dynamic as it is compact.

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