Matt Booth of Room 101 to Streamline the Los Statos Deluxe Brand

Matt Booth recently sold his Room101 cigar brand to Scandinavian Tobacco Group and joined the company as a creative director. And his first project is updating and streamlining the Los Statos Deluxe brand together with brand manager Matt Wilson.

The revived brand has a new blend with an Ecuadorian Sumatra wrapper over Nicaraguan binder and filler from Nicaragua and the Dominican Republic. The packaging is new, and includes paper wrapping around each cigar. The cigars are available in a 5×50 Robusto, 6×52 Toro, 7×49 Churchill and a 6×60 Gigante. The cigars are made in Honduras, at the HATSA factory which is also owned by STG.