Micallef Reaches Milestone
Micallef reaches milestone and returns to the PCA trade show. Last year, Micallef Cigars decided not to join the PCA trade show but this year there will be a booth again. Micallef also announced that they reached the milestone of one million cigars for 2021.
As for the million cigar milestone, “It’s never been a question if we could produce a million sticks at our factory. It was only a matter of when we would achieve the milestone. We bought the former Davidoff factory, knowing it was a space to grow into. We significantly accelerated our tobacco purchasing in 2019 with the goal of building 1 million cigars in 2021,” says SA Allen Davis, president of Micallef Cigars.
Even though Micallef is a relatively new player on the cigar market, all leaders are seasoned business man. Davis for example, has been overseeing production facilities all over the world for Al Micallef for over three decades. Al Micallef explains, “I’ve been starting and scaling businesses since Kennedy was president. I am so proud of our teams in different industries. Last year, our silicone manufacturing company produced 69 million parts. We know how to grow capacity while delivering great quality. Our restaurant serves 250,000 people annually. We exceed customer expectations through superior customer service. Our job is to take those learnings and apply them to our cigar business.”
Micallef has a warehouse in the United States so they can ensure that their brick & mortar shops always have access to Micallef cigars. The distribution centre in Texas has been expanded trice since opening in 2019. “Our retail partners invest in us when they choose to bring Micallef Cigars into their humidor. It is our responsibility to ensure their customers always have access to their favorite Micallef cigars. We do this by investing in our infrastructure and inventory today so we can be the brick-and-mortar exclusive cigar company of tomorrow,” National Sales Director Andy Yaffee adds.
“Al Micallef, and I made some promises to the cigar industry in our Open Letter of 2020. We said we would focus on being a great partner to brick-and-mortar retailers. Grow our production and cigar smokers. We take our commitments seriously. We’ve poured ourselves into these plans over the past three years.” Adds Dan Thomspon. Micallef Cigars president.
