Padilla Cigars Partners with The Index to Enter the Australian Market

Padilla Cigars is coming to Australia through a partnership with The Index. The Index is a relative new player on the Australian market, being founded in 2021, but is amongst the best retailers in the highly regulated and heavily taxed Australian market.

“We are very fortunate to partner with such a creative team in The Index Australia. This is the new blood the Australian market needed. We share their spirit and passion for premium cigars, and we look forward to growing the Australian market with Glenn and Hollie,” said Padilla Cigars’ founder, Ernesto Padilla. “We are in a new era for non-Cuban cigars. There is no denying that the quality and consistency of non-Cubans is growing rapidly, and now is the time to partner with like-minded distributors who support this exciting period for the industry.”

The introduction of Padilla in Australia goes with an exclusive cigar, a corona size in the Padilla Barcelona blend. There are only a limited number of these cigars available and they will be exclusively for Australia.

“We are thrilled to promote such an innovative, high quality non-Cuban brand, whose product speaks proudly to its Cuban heritage,” said Taylor of the partnership. “Storytelling and connection serve as foundational pillars for The Index, and Ernesto’s passion and commitment to storytelling was something that has always been compelling to us. He lives and breathes the history of the brand, and it’s this passion – alongside the incomparable quality of his products – that not only resonates with The Index, but will also resonate with the wider Australia market.”