PCA Partners with Nick Hammond for “Around the World in 80 Cigars – The American Dream”
The Premium Cigar Association has announced a major collaboration with British author Nick Hammond to produce Around the World in 80 Cigars – The American Dream, a new work dedicated to America’s cigar culture.
A Landmark Project for Cigar Literature and Advocacy
PCA and Hammond Join Forces
The Premium Cigar Association (PCA) has unveiled a partnership with award-winning British author and journalist Nick Hammond. Together, they will create a new instalment in Hammond’s celebrated series: Around the World in 80 Cigars – The American Dream. The project aims to illuminate the stories, people and places that define America’s diverse cigar heritage.
This collaboration reflects the PCA’s expanded mission under CEO Joshua Habursky. The association continues to blend advocacy, education and community engagement. Hammond’s skill for capturing the human side of cigar culture complements this direction. His earlier works helped create a recognisable genre of cigar literature. They showcased cigars not as simple products, but as cultural icons shaped by craft, tradition and shared experience.
Habursky emphasised the educational value of this project. He highlighted the importance of storytelling as a tool for advocacy. He expressed confidence that Hammond’s narrative voice, paired with the PCA’s commitment to its members, will deepen appreciation for cigar culture in America and beyond.
A Journey Through America’s Cigar Heartlands
Sixteen Chapters of Culture, Craft and Community
The book will span sixteen chapters and an introduction. Hammond will travel across the United States and selected cigar-producing nations. Each chapter will focus on a PCA member, from manufacturers to retailers. The stories will highlight local culture, community impact and contributions to the broader industry.
Readers can expect vivid travel writing, cultural insight and personal reflection. The book aims to reveal the people who give meaning to cigar tradition. Hammond will explore historic cigar regions, modern lounges and influential communities that shape today’s premium cigar world.
The journey concludes at the 2026 PCA Trade Show in New Orleans. The final chapter will underscore the union of tradition, commerce and education at the industry’s most important event.
Publication Timeline and Availability
Launching Across Multiple Formats
Around the World in 80 Cigars – The American Dream will be available in print, digital and audio formats. The PCA will host special events and presentations throughout 2026 and 2027. The official pre-launch takes place at the 2026 PCA Trade Show.
Nick Hammond expressed pride at joining the PCA on this project. He called America the beating heart of the cigar world. He hopes to take readers beyond the smoke and into the soul of cigar culture.
