Rob Maneson Joins Casa 1910 as Global Chief Commercial Officer to Accelerate Global Expansion

Casa 1910, a fast-growing premium cigar brand with deep Mexican roots, has appointed Rob Maneson as its new Global Chief Commercial Officer. Maneson’s extensive experience in the cigar industry positions him to help Casa 1910 expand its presence globally.

Casa 1910 continues to make strides in the premium cigar industry with the announcement of Rob Maneson as the brand’s Global Chief Commercial Officer. Known for its strong connection to Mexican heritage, Casa 1910 is eager to leverage Maneson’s wealth of experience to boost its global commercial strategy and brand development. With over two decades of leadership in the cigar sector, Maneson has held pivotal roles at renowned companies, including Altadis USA and JR Cigars, and most recently, played a significant role in launching League of Fat Bastard Cigars.

Expressing his excitement for the new challenge, Maneson said, “I’m thrilled to be joining Casa 1910, a brand that is redefining what it means to be a premium cigar company with deep Mexican heritage. The company’s commitment to craftsmanship and innovation aligns perfectly with my passion for building brands and growing businesses in the premium cigar space. I look forward to working with the team to expand Casa 1910’s reach worldwide.”

Founded with the goal of celebrating Mexico’s rich cigar-making history, Casa 1910 blends traditional methods with modern innovation to create world-class cigars. Maneson’s appointment marks the beginning of an exciting new phase for the brand, which is poised for greater global recognition and success.

Serge Bollag, Co-Founder of Casa 1910, commented, “Rob’s deep industry experience and strategic mindset will be instrumental in taking Casa 1910 to new heights.” Co-Founder Jamie Baer added, “Rob’s leadership will be crucial in strengthening our brand presence and forging key partnerships to drive our growth. We couldn’t be more excited to welcome him aboard.”

Under Maneson’s leadership, Casa 1910 is set to thrive, expanding its footprint in both established and emerging cigar markets, sharing the company’s passion for top-tier cigars with aficionados worldwide.