Room101 Marks 15 Years with Limited-Edition Anniversary Cigar

Room101 is celebrating its 15th anniversary with a special limited-edition cigar, set to ship to retailers on February 24th. Founded by Matt Booth in 2009, Room101 has grown into a well-regarded boutique brand, now owned by Scandinavian Tobacco Group (STG) since 2022.

The commemorative cigar, aptly named the Room101 15th Anniversary, is available exclusively in a toro size, measuring 6 inches by 52 ring gauge. This medium-bodied blend is crafted entirely from Nicaraguan tobacco, developed in collaboration between Booth and renowned cigar maker A.J. Fernandez, ensuring a rich and complex smoking experience.

Packaged in striking yellow and purple boxes of 20 cigars, the Room101 15th Anniversary cigar carries a suggested retail price of $14.99 per stick. With production limited to only 2,000 boxes—totalling 40,000 cigars—this release is expected to be a sought-after addition for enthusiasts and collectors alike.

This marks the sixth anniversary release from Room101, a brand known for its bold aesthetics and unique blends. Reflecting on this milestone, Booth expressed his gratitude, stating, “I am both honoured & humbled by your belief in and support of our brand. You have made this milestone possible for Room101. We have traversed several lifetimes, surfing the highs and lows of this journey together, and I wouldn’t change a thing.”

With this special release, Room101 continues to solidify its place in the premium cigar world, offering aficionados another meticulously crafted blend to celebrate its remarkable journey.