TPE Partners with PCA to Strengthen Advocacy and Education at TPE26

The Total Product Expo (TPE) has announced a major partnership with the Premium Cigar Association (PCA) for TPE26. The collaboration will bring a strong focus on advocacy and education, with sessions led by PCA Executive Director Joshua Habursky.

A United Front for the Premium Cigar Industry

This new partnership underscores a shared mission to strengthen the premium cigar sector through knowledge and awareness. The programme will combine regulatory updates with product-focused education, giving retailers, manufacturers, distributors, and suppliers the tools needed to succeed.

By creating a platform for both advocacy and product expertise, TPE and PCA aim to build resilience within the industry. The initiative highlights the value of working together to meet regulatory challenges while promoting premium cigars.

Education as the Cornerstone

At TPE26, attendees can expect sessions designed to inform and inspire. Habursky emphasised the role of knowledge in shaping effective advocacy. “Education is the foundation of effective advocacy,” he stated. “By understanding both the policy and the product, our industry becomes more resilient, more united, and better equipped to tell its story.”

Addressing Scheduling Challenges

This year’s scheduling places TPE26 and PCA26 closer together than usual. The shift was caused by a major construction show at the Las Vegas Convention Center, limiting available dates.

Dawn Conger, senior sales and development manager for TPE, addressed the issue directly: “Neither organisation wanted this overlap, but with only two cities where smoking events can be held, our options were limited. Despite that, we’re committed to making this year’s show the most informative and impactful yet.”

Event Details

• TPE26: March 31 – April 2, 2026, Las Vegas Convention Center. Registration: totalproductexpo.com

• PCA26: April 17 – 20, 2026, New Orleans Ernest N. Morial Convention Center. Registration: pcashow.org