Virtual Reality Cigar Lounge by Cavalier Geneve

Virtual Reality Cigar Lounge by Cavalier Geneve. To celebrate the release of the LE2020, the Swiss Honduran brand Cavalier Geneve did something unique for the cigar industry. A first-of-its-kind virtual experience that enables up to 15 visitors to meet as avatars in an immersive environment. The lounge has a live audio chat and a video from founder Sébastien Decoppet describing his time in Danli, Honduras. He’s talking about designing the blend and supervising the production of the cigars. The virtual cigar lounge also includes a photo gallery, 3D renderings of the cigar and box, and art.

LE2020

“Because the LE2020 was sold out before even arriving in the US, we wanted to create an online feature to memorialize it on the website for collectors to reference,” says Decoppet, founder and CEO, Cavalier Genève Premium Cigars.

In the virtual environment, first opened to a limited audience in December 2020, every detail pays homage to the LE2020. Although best appreciated through a VR headset like an Oculus, it was built on a browser-based platform accessible on any device, such as laptops, tablets, and mobile phones in order to be available to the majority of users.

“We’re always innovating and thought that with 2020 having been all about meeting in virtual spaces, a permanent, immersive, and interactive VR environment would be perfect, and it’s unheard of in the cigar industry, so we were happy to be first,” says Wesley McQuillen, Principal, ALTER Strategies, the marketing agency for Cavalier Genève.

The Virtual Lounge

The virtual reality environment, built using FrameVR.io, can be visited at cavaliervr.com by clicking “Connect” after the FrameVR platform loads. From there, laptop users can use the mouse to turn and the arrow keys to move, mobile users can move their phones to turn and drag the blue dot to move, and headset users can use their controllers.

Of course, we looked at the explainer video. For the cigar enthusiasts with young kids who play Roblox, the avatars and environment look very familiar. But all in the style of the LE2020, and with cigars that you won’t see in Roblox.